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home selling

Modern suburban house with a “For Sale” sign — representing the property market that Opendoor aims to simplify.

The Missing iBuyer: Why Asia Has No Opendoor (Yet)

Asia’s property markets remain rich but rigid — vast wealth trapped in illiquid assets. The Missing iBuyer: Why Asia Has No Opendoor (Yet) unpacks why the Opendoor model, which revolutionized U.S. real estate through instant offers and data-driven liquidity, hasn’t yet taken hold across Asia. It explores the structural barriers, cultural nuances, and untapped opportunities that could pave the way for an “Asian Opendoor,” transforming homes from static investments into fluid, tradeable assets.