Thailand’s property sector is evolving into a true utility market — one grounded in real homeownership, family stability, and long-term living. With 85% of Thai buyers purchasing for personal use rather than speculation, the country’s real estate stands out for its resilience and steady growth. This utility-driven approach is redefining how investors view Thailand: less about quick flips, and more about sustainable value.
About us
Discover Southeast Asia’s Emerging Property Market
About us
Hawook is a specialized platform dedicated to showcasing off-plan and newly launched properties across Southeast Asia, with a primary focus on Phuket, Thailand. We collaborate closely with reputable property developers to present exclusive, early-stage real estate opportunities to investors, expatriates, and those seeking a second home in the region.
What We Offer
Curated Property Listings: Access a selection of off-plan condos, villas, and mixed-use developments in key Southeast Asian markets, including Thailand, Vietnam, Indonesia, and Malaysia.
Expert Insights: Benefit from in-depth guides and articles on topics such as property ownership laws, investment strategies, and lifestyle considerations in Southeast Asia.
Developer Partnerships: Explore properties from trusted developers, with transparent information on pricing, legal structures, and potential returns on investment.
Investment Resources: Utilize tools and resources designed to assist both first-time and seasoned investors in making informed decisions.
Our Mission
At Hawook, our mission is to bridge the gap between international investors and Southeast Asia’s dynamic property market. We aim to provide clear, reliable, and up-to-date information to help our clients navigate the complexities of purchasing property in the region.
Services
What we provide
Read From Our Blog
Thinking about buying or leasing property in Thailand? Discover how a leasehold can — or can’t — qualify as a tax write-off. This article explains the key rules for individuals, landlords, and companies, and how to make your property investment more tax-efficient.
Asia’s property markets remain rich but rigid — vast wealth trapped in illiquid assets. The Missing iBuyer: Why Asia Has No Opendoor (Yet) unpacks why the Opendoor model, which revolutionized U.S. real estate through instant offers and data-driven liquidity, hasn’t yet taken hold across Asia. It explores the structural barriers, cultural nuances, and untapped opportunities that could pave the way for an “Asian Opendoor,” transforming homes from static investments into fluid, tradeable assets.
Thailand’s evolving Thai Tax rules are reshaping how expats and investors manage foreign income and property transfers. The 2025–2026 updates, including the new draft decree and LTR visa benefits, aim to restore clarity and confidence after the 2024 remittance shock. Discover how residency status, documentation, and smart remittance timing can help you stay compliant while minimizing exposure under the latest Thai Tax framework.