Thailand’s property sector is evolving into a true utility market — one grounded in real homeownership, family stability, and long-term living. With 85% of Thai buyers purchasing for personal use rather than speculation, the country’s real estate stands out for its resilience and steady growth. This utility-driven approach is redefining how investors view Thailand: less about quick flips, and more about sustainable value.
real estate insights
Despite popular belief, Thailand’s property market isn’t dominated by the foreign buyer. In 2025, overseas investors account for less than 10% of condo transfers and just 6% of total real estate transactions. Yet, their presence still shapes premium markets in Phuket, Pattaya, and Bangkok. This article breaks down who today’s foreign buyers really are—from China and Myanmar to Russia and India—and how their activity influences Thailand’s evolving property landscape without displacing local demand.