The White Lotus effect is transforming Thailand’s luxury travel scene, turning Koh Samui, Phuket, and Bangkok into high-end tourism hotspots. With Four Seasons Koh Samui, Anantara Mai Khao Phuket Villas, and Mandarin Oriental Bangkok in the spotlight, travellers are chasing the cinematic opulence seen on HBO’s hit show. From exclusive private villas to Instagram-worthy experiences and celebrity-driven tourism, Thailand is experiencing a seismic shift in luxury travel, proving that film tourism is more than just a fleeting trend.